how medical representatives influence prescribers behavior?

How Medical Representatives Influence Prescribers Behavior?

It's my job to figure out what a physician's price is. For some it is dinner at the finest restaurants, for others it is enough convincing data to let them prescribe confidently and for others it is my attention and friendship...but at the most basic level, everything is for sale and everything is an exchange. Shahram Ahari The statement above is only a quotation and I am not debating if it is ...

How Code of Ethics Influences the Ethical Behavior of Medical Representatives’ in the Pharmaceutical Industry?

Medical representatives bear the blunt of the significant pressure from the peers and managers to accomplish their market targets which call for an aggressive promotion. This inevitably leads to unethical practices by medical representatives in the sales field. Study of ethic codes influence on ethical behavior of medical representatives in the profession is an under-portrayed component which d...

Working with non-medical prescribers.

How good are doctors as drug prescribers?

The training of doctors in therapeutics has created interesting discussions internationally. A survey of senior hospital pharmacists currently practising throughout West Malaysia was embarked on during a recent postgraduate seminar. About sixty per cent said prescribing errors were common amongst doctors. Sixteen per cent of the prescribing errors were potentially serious. Most of the time erro...

How Does Opportunistic Behavior Influence Firm Size

This paper relates firm size and opportunism by showing that, given certain behavioral dispositions of humans, the size of a profit-maximizing firm can be determined by cognitive aspects underlying firminternal cultural transmission processes. We argue that what firms do better than markets – besides economizing on transaction costs – is to establish a cooperative regime among its employees tha...

How social perception can automatically influence behavior.

Do we always know the reasons for our actions? Or is our behavior sometimes unknowingly and unintentionally influenced by what we have recently perceived? It has been traditionally assumed that the automatic influence of knowledge in memory is limited to people's interpretation of the world, and stops short of shaping their actual behavior. Researchers in experimental social psychology have beg...